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The Bloom Show
The Bloom Show is a floral industry YouTube Live show that helps the floral industry innovate, connect, and bloom through community, networking, and bringing information to the industry from within the floral industry and other industry insights as well. The Bloom Show believes that the more information the floral community has, the better decisions we can all make!
The Bloom Show is by the floral community, for the floral community.
The Bloom Show
The Bloom Show with Juan David Lecuona
Get ready to bloom with excitement because, on Tuesday, August 22, 2023, we had a very special guest who joined us on The Bloom Show—Juan David Lecuona, Commercial Director of Deliflor Americas.
Starting as an account manager for a farm, he went on to venture into his own flower business. He then became the Commercial Director for another farm, and now he's the Commercial and Marketing Director for Deliflor Americas. For four whole years, he's been on the Marketing Committee of Asocolflores, and for five years, he served on the Floral Council for IFPA. And this is his third year on the Grower's Council for SAF.
Juan David Lecuona shared Deliflor's incredible sustainability plans and unveiled not one, not two, but THREE new categories of chrysanthemums!
It was a blooming show!
Special thanks to Deliflor Americas for sponsoring this show.