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The Bloom Show
The Bloom Show is a floral industry YouTube Live show that helps the floral industry innovate, connect, and bloom through community, networking, and bringing information to the industry from within the floral industry and other industry insights as well. The Bloom Show believes that the more information the floral community has, the better decisions we can all make!
The Bloom Show is by the floral community, for the floral community.
The Bloom Show
The Future of Roses: De Ruiter’s Born Free Rose Variety
We were so happy and excited to invite De Ruiter, the breeder behind the Born Free Rose variety, to The Bloom Show! 🌿✨
The Born Free Rose is a nearly thornless beauty—offering elegance, safety, and convenience for florists and flower deliveries. This revolutionary cut rose in the USA reduces handling risks without compromising on charm, making it the game-changer rose for Valentine’s Day, special occasions, and everyday floral designs.
Watch this insightful conversation on floral innovation and the future of roses! Subscribe to The Bloom Show for all floral industry highlights, updates, trends, and more!💐
#BornFreeRose #BornFreeRoseVariety #RosesForValentinesDay #FloralInnovation #ValentinesDayFlowers #FloristLife #FlowerIndustry #CutRoses #FloralDesign #TheBloomShow #DeRuiter
Topics:
0:00 - [Intro & Welcome] - Opening music and introduction to The Bloom Show
0:35 - [Introducing the Featured Rose: Born Free] - Overview of the special topic of the episode
1:28 - [Guest Introduction: Juan Jose Kovo] - Welcoming the guest from De Ruiter
5:12 - [What Distributors & Bouquet Makers Are Saying] - Key takeaways from meetings with industry experts
6:27 - [Born Free's Market Journey] - How the rose is being promoted and adopted
7:30 - [Performance During Valentine’s Season] - The rose’s reliability for growers
8:02 - [Advantages for Distributors & Bouquet Makers] - Benefits of easy handling, packing, and longevity
10:01 - [Why Florists Should Consider Born Free] - Key selling points for florists and wholesalers
12:32 - [How This Rose Saves Time] - Minimal foliage removal, handling benefits, and safety features
16:00 - [Why Supermarkets Love Born Free] - Perfect size, color, and lasting freshness
17:02 - [Showcasing the Rose in Action] - Video demonstration of Born Free in production
19:30 - [Industry Expert Feedback] - Insights from floral designers using Born Free
21:40 - [Clarification on Availability] - Who can access the rose and how
22:23 - [Closing Remarks] - Summary and encouragement to try Born Free
23:42 - [Bloom Together Event Announcement] - Promoting the upcoming networking event