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The Bloom Show
The Bloom Show is a floral industry YouTube Live show that helps the floral industry innovate, connect, and bloom through community, networking, and bringing information to the industry from within the floral industry and other industry insights as well. The Bloom Show believes that the more information the floral community has, the better decisions we can all make!
The Bloom Show is by the floral community, for the floral community.
The Bloom Show
The Bloom Show Takeover: Bloom and Tell - Exploring the Science Behind Floriculture Marketing
How do we know what floral consumers really want? What role does research play in shaping floral trends and successful marketing strategies? In this special Bloom Show Takeover episode, we dug into the data that drives the floriculture industry.
Guest host Dr. Melinda Knuth, Assistant Professor of Horticultural Science at North Carolina State University and host of Growing the Future Podcast, guided us through the world of floriculture industry research. From consumer preferences in floriculture to tested marketing strategies for the floral industry, we explored how science helps the floral sector bloom smarter.
Key Highlights:
🌸 How floriculture marketing research is conducted
🌸 What current consumer trends in floriculture are saying
🌸 Why data matters when shaping horticulture marketing strategies
🌸 The latest floriculture marketing trends for 2025
Whether you’re in academia, wholesale, retail, a grower, or simply love understanding the why behind floral buying behavior, this conversation offered a fresh and thoughtful take on the future of flowers.
🎥 This episode was brought to you by New Bloom Media, powered by New Bloom Solutions.
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