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The Bloom Show
The Bloom Show is a floral industry YouTube Live show that helps the floral industry innovate, connect, and bloom through community, networking, and bringing information to the industry from within the floral industry and other industry insights as well. The Bloom Show believes that the more information the floral community has, the better decisions we can all make!
The Bloom Show is by the floral community, for the floral community.
The Bloom Show
The Bloom Show Special: 2-Part Episode with Red Kennicott & Williee Armellini on Leadership & Legacy
Enjoy this special two-part episode of The Bloom Show, featuring two of the most respected voices in the floral industry.
🔴 Part 1 | 1:00 PM EST:
We sat down with Red Kennicott, Chairman of Kennicott Brothers Company, for an honest conversation about industry-wide floral promotion efforts, the future of the Floral Board, and why he led his company to become an ESOP (Employee Stock Ownership Plan). With over six decades of leadership, Red shared insights on legacy, company culture, and the passion that continues to drive his support for the industry.
🔴 Part 2 | 1:30 PM EST:
We connected with Williee Armellini, owner of Flowersandcents.com, a floral veteran born into flower transportation, as he walked us through his memoir “Flowers Come From Where.” This segment offers a heartfelt reflection on the floral industry's roots, distribution, and the creative spirit behind his journey.
📢 Don’t miss this heartfelt, educational, and thought-provoking episode with two icons of the floral world.
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🌸 This episode is produced by New Bloom Media.